--- title: Building A Customer-Driven Product description: At LinkSquares, we pride ourselves on our customer-driven approach to delivering world-class contract management solutions. How do we do this? Read this. image: https://blog.linksquares.com/hubfs/Copy%20of%20Product_Thumbnail-Jan-24-2023-10-22-14-7696-PM.png --- [Skip to content](https://blog.linksquares.com/building-a-customer-driven-product#main-content) [LinkSquares](https://blog.linksquares.com/) Open Mobile Menu [LinkSquares](https://linksquares.com/) Close Mobile Menu [Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/) --- [The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/) --- Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today --- [Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) In the studio [Demo Library](https://linksquares.com/demo-library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Contract Lifecycle Management](https://linksquares.com/products/) [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Legal Project Management](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) [Request a demo](https://linksquares.com/demo-request/) [LinkSquares](https://linksquares.com/) - [Why LinkSquares](https://linksquares.com/why-linksquares/) - Products ![](https://images.ctfassets.net/a3hff24q6nt8/104udRs2GzBis3lVOIsQfq/24c371c6c0463777709a98a8bd89cc8c/Image.png) Introducing: Agentic AI for Contract Management Search, edit, and create contracts like never before. [Learn more](https://linksquares.com/agentic-ai/) Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Unified Capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started quickly [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [LinkAI Predictive and generative AI](https://linksquares.com/ai/) [Agentic AI Smarter contracting with a multi-agent approach](https://linksquares.com/agentic-ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) - Solutions Use Cases [Crisis Management](https://linksquares.com/solutions/crisis-management/) [Contract Review](https://linksquares.com/solutions/contract-review/) [Contract Storage](https://linksquares.com/solutions/contract-storage/) [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/) [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) [Vendor Management](https://linksquares.com/solutions/vendor-management/) --- DEPARTMENTS [Legal](https://linksquares.com/solutions/linksquares-for-legal/) [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) [Sales](https://linksquares.com/solutions/linksquares-for-sales/) - Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) In the studio [Demo Library](https://linksquares.com/demo-library/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [![](https://blog.linksquares.com/hubfs/Navigation/website-menu-navigation-hs-risk-scoring.png)](https://linksquares.com/events/product-spotlight-webinar-risk-revolution/) - Company [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Events](https://linksquares.com/events/) [Partner Program](https://linksquares.com/partners/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) - [Pricing](https://linksquares.com/pricing/) - [Login](https://app.linksquares.com/) - [Request a demo](https://linksquares.com/demo-request/) ![LinkSquares ](https://blog.linksquares.com/hs-fs/hubfs/Copy%20of%20Product_Header-Jan-24-2023-10-21-36-0896-PM.png?width=575&name=Copy%20of%20Product_Header-Jan-24-2023-10-21-36-0896-PM.png) [Jon Pollak](https://blog.linksquares.com/author/jon-pollak) Jan 26, 2023 5 min read # Building A Customer-Driven Product *“LinkSquares is a high-powered solution with excellent user-friendliness and customer service.” -* [*Lance A.*](https://www.g2.com/products/linksquares/reviews/linksquares-review-6616915) *Manager of Legal Operations at a Mid-Market Company.* At LinkSquares, we pride ourselves on our customer-driven approach to delivering world-class contract management solutions. As a potential future customer or team member, you may wonder, how do we do this?  Well, it’s science…and art. It’s the secret sauce that enables our Product Development Team to align, develop, and deliver.  *“Everything we do comes back to how we anticipate and answer our customers’ needs. Our product strategy and roadmap are designed to ensure that we are not just delivering on the value our customers expect, but exceeding their expectations.” - Christine Sullivan, LinkSquares VP of Product*  LinkSquares employs [Lean Startup Methodology](https://theleanstartup.com/principles), including a [Build-Measure-Learn framework](https://learn.microsoft.com/en-us/azure/cloud-adoption-framework/innovate/considerations/adoption), which is a data and hypothesis-driven model that empowers our team to identify and solve impactful customer problems. Our product development lifecycle is an adapted version of this feedback loop where customer business problems are identified, product features are built to solve those problems, and the solutions are evaluated.  ![build-measure-learn](https://blog.linksquares.com/hs-fs/hubfs/build-measure-learn.png?width=512&height=435&name=build-measure-learn.png) This simple cycle keeps our team aligned on what *really* counts - customer impact. By leveraging hypothesis development and validation to guide product development, we ensure LinkSquares users are driving our roadmap.  **Build** Once we set out to build something, it’s all about collaboration between our product, design, and engineering team members. To deliver our roadmap, we use [agile ceremonies](https://www.easyagile.com/blog/agile-ceremonies/#:~:text=The%20four%20agile%20ceremonies%20are,a%20clear%20structure%20and%20objective.) to coordinate and employ a continuous release cycle to constantly ship new code.  **Measure** When a new feature or enhancement is built, we gather data to measure its effectiveness. The data collected vary based on the product hypothesis that inspired the development work but often relates to making a task easier, the number of customers impacted, or the speed at which something can be accomplished. These analytics drive ideation in our next lifecycle stage, learn.  [![20 KPIs Every Team Should Track](https://no-cache.hubspot.com/cta/default/6934676/d6c7b163-f705-4fb5-83fc-4187e260e2a6.png)](https://cta-redirect.hubspot.com/cta/redirect/6934676/d6c7b163-f705-4fb5-83fc-4187e260e2a6) **Learn**  After acquiring the necessary data, we collaborate to better understand the feature, our product, and the impact on our customers’ lives. Our UX research and design, product management, engineering, the voice of the customer, and broader customer success team members all make essential contributions to understanding what’s working well and where our products need to improve. Once we’ve had time to understand how our customers have reacted to a feature or enhancement, we can evaluate the original product hypothesis that inspired us to build it and develop additional hypotheses that restart our product development cycle.  Want to learn more about the amazing product we’ve built? Don’t just take it from us. Check out our [customer reviews](https://www.g2.com/products/linksquares/features), or [request a demo](https://go.linksquares.com/demo-request) to see for yourself.  ![avatar](https://blog.linksquares.com/hs-fs/hubfs/Jon%20Pollak.jpeg?width=290&name=Jon%20Pollak.jpeg) #### [Jon Pollak](https://blog.linksquares.com/author/jon-pollak) Jon Pollak is a Program Manager at LinkSquares. ## Subscribe to the LinkSquares Blog Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more. ## Related Articles ### [Mat Calabro Apr 11, 2022 5 min read Accelerate Your Contract Execution with LinkSquares Sign When it’s finally time to get your contract signed, and your deal closed, the last thing you need is a delay. To help you keep ... Start Reading](https://blog.linksquares.com/accelerate-contract-execution-with-linksquares-sign) ### [Aparna Prasad Apr 18, 2023 4 min read Introducing the LinkSquares Finalize API We are so excited to introduce the LinkSquares Finalize API, rounding out our LinkSquares API. With the Finalize API, you can ... Start Reading](https://blog.linksquares.com/introducing-the-linksquares-finalize-api) ### [Gig Walsh Dec 20, 2023 2 min read LinkSquares Receives ISO 27001 Certification At LinkSquares, fostering trust with our customers and stakeholders will always be of the utmost importance to us. As a leader ... Start Reading](https://blog.linksquares.com/linksquares-receives-iso-27001-certification) - [Products](https://linksquares.com/products) - [LinkSquares Cloud](https://linksquares.com/products/linksquares-cloud/) - [Prioritize](https://linksquares.com/products/prioritize/) - [Finalize](https://linksquares.com/products/finalize) - [Sign](https://linksquares.com/products/sign) - [Analyze](https://linksquares.com/products/analyze) - [Full Suite](https://linksquares.com/products) - [Integrations](https://linksquares.com/integrations) - [Reporting](https://linksquares.com/products/analyze/features/dashboard/) - [API](https://linksquares.com/integrations/linksquares-api/) - [LinkAI](https://linksquares.com/ai/) - [Agentic AI](https://linksquares.com/agentic-ai/) - [Services](https://linksquares.com/services/) - [Solutions](https://linksquares.com/solutions) - [Crisis Management](https://linksquares.com/solutions/crisis-management/) - [Contract Review](https://linksquares.com/solutions/contract-review/) - [Contract Storage](https://linksquares.com/solutions/contract-storage/) - [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/) - [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) - [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) - [Vendor Management](https://linksquares.com/solutions/vendor-management/) - Departments - [Legal](https://linksquares.com/solutions/linksquares-for-legal/) - [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) - [Sales](https://linksquares.com/solutions/linksquares-for-sales/) - [Resources](https://linksquares.com/library) - [LinkSquares+](https://linksquares.com/plus) - [Blog](https://blog.linksquares.com/) - [Cockpit Counsel](https://linksquares.com/cockpit-counsel-series) - [Customer Stories](https://linksquares.com/customers) - [Demo Library](https://linksquares.com/demo-library) - [Events & Webinars](https://linksquares.com/events) - [In-House Insights](https://linksquares.com/inhouse-insights/) - [Knowledge Base](https://help.linksquares.com/) - [The Library](https://linksquares.com/resources) - Company - [About Us](https://linksquares.com/about-us) - [Careers](https://linksquares.com/careers) - [Contact Us](https://linksquares.com/contact-us/) - [Onboarding](https://linksquares.com/onboarding-services/) - [Partner Program](https://linksquares.com/partners) - [Pricing](https://linksquares.com/pricing/) - [Press](https://blog.linksquares.com/tag/linksquares-news-events) - [Recognition](https://linksquares.com/recognition/) - [Support](mailto:support@linksquares.com) - [Why LinkSquares](https://linksquares.com/why-linksquares/) #### LINKSQUARES, INC. 60 State St. Suite 1200 Boston, MA 02109 [617-681-8552](tel:617-681-8552) [salesinfo@linksquares.com](mailto:salesinfo@linksquares.com) © 2026 LinkSquares, Inc. - [SaaS Terms of Service](https://linksquares.com/saas-terms-of-service/) - [Privacy](https://linksquares.com/privacy-policy/) - [Security](https://linksquares.com/security/) - [Status](https://linksquares.statuspage.io/) - [Your Privacy Choices](https://go.linksquares.com/linksquares-do-not-sell-or-share-personal-data) - ![aicpa soc 2](https://blog.linksquares.com/hs-fs/hubfs/soc2_66933e61%20copy.png?width=100&height=100&name=soc2_66933e61%20copy.png) - ![barr certification](https://blog.linksquares.com/hs-fs/hubfs/Frame%201921.png?width=129&height=57&name=Frame%201921.png) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Boston", "addressRegion" : "MA", "postalCode" : "02109", "streetAddress" : "60 State Street" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares", "url" : "https://blog.linksquares.com/building-a-customer-driven-product" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "At LinkSquares, we pride ourselves on our customer-driven approach to delivering world-class contract management solutions. How do we do this? Read this.", "author" : { "@type" : "Person", "name" : "Jon Pollak" }, "dateModified" : "2023-01-26T14:00:04Z", "datePublished" : "2023-01-26T14:00:00Z", "headline" : "Building A Customer-Driven Product", "image" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Copy%20of%20Product_Thumbnail-Jan-24-2023-10-22-14-7696-PM.png", "inLanguage" : "en", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Building A Customer-Driven Product", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares" }, "text" : "“LinkSquares is a high-powered solution with excellent user-friendliness and customer service.” - Lance A. Manager of Legal Operations at a Mid-Market Company. At LinkSquares, we pride ourselves on our customer-driven approach to delivering world-class contract management solutions. As a potential future customer or team member, you may wonder, how do we do this? Well, it’s science…and art. It’s the secret sauce that enables our Product Development Team to align, develop, and deliver. “Everything we do comes back to how we anticipate and answer our customers’ needs. Our product strategy and roadmap are designed to ensure that we are not just delivering on the value our customers expect, but exceeding their expectations.” - Christine Sullivan, LinkSquares VP of Product LinkSquares employs Lean Startup Methodology, including a Build-Measure-Learn framework, which is a data and hypothesis-driven model that empowers our team to identify and solve impactful customer problems. Our product development lifecycle is an adapted version of this feedback loop where customer business problems are identified, product features are built to solve those problems, and the solutions are evaluated. This simple cycle keeps our team aligned on what really counts - customer impact. By leveraging hypothesis development and validation to guide product development, we ensure LinkSquares users are driving our roadmap. Build Once we set out to build something, it’s all about collaboration between our product, design, and engineering team members. To deliver our roadmap, we use agile ceremonies to coordinate and employ a continuous release cycle to constantly ship new code. Measure When a new feature or enhancement is built, we gather data to measure its effectiveness. The data collected vary based on the product hypothesis that inspired the development work but often relates to making a task easier, the number of customers impacted, or the speed at which something can be accomplished. These analytics drive ideation in our next lifecycle stage, learn. Learn After acquiring the necessary data, we collaborate to better understand the feature, our product, and the impact on our customers’ lives. Our UX research and design, product management, engineering, the voice of the customer, and broader customer success team members all make essential contributions to understanding what’s working well and where our products need to improve. Once we’ve had time to understand how our customers have reacted to a feature or enhancement, we can evaluate the original product hypothesis that inspired us to build it and develop additional hypotheses that restart our product development cycle. Want to learn more about the amazing product we’ve built? Don’t just take it from us. Check out our customer reviews, or request a demo to see for yourself.", "url" : "https://blog.linksquares.com/building-a-customer-driven-product", "wordCount" : "664" } ```