--- title: Top KPIs for Legal Teams description: In this post, we’ll cover a few top KPIs for legal teams to establish and why they’re so important to sustainability and growth. image: https://blog.linksquares.com/hubfs/analyzing-statistical-data-with-colleagues-LPACKYB.jpg --- [Skip to content](https://blog.linksquares.com/top-kpis-for-legal-teams#main-content) [LinkSquares](https://blog.linksquares.com/) Open Mobile Menu [LinkSquares](https://linksquares.com/) Close Mobile Menu [Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/) --- [The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/) --- Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today --- [Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) In the studio [Demo Library](https://linksquares.com/demo-library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Contract Lifecycle Management](https://linksquares.com/products/) [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Legal Project Management](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? 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The emergence of sophisticated contract management and analytics platforms has allowed the value of these metrics to explode, putting new legal applications for KPIs into play. But for legal teams just getting started with KPIs, it might be difficult to determine which areas of your legal operation should be rigorously measured and managed. This is understandable, as on the surface “KPI” is little more than a blanket term for any piece of data that might provide insight into performance, and virtually any metric you might evaluate has the potential to be a useful indicator in some way. In this post, we’ll cover a few top KPIs for legal teams to establish and why they’re so important to sustainability and growth. [![Free Download: 20 Metrics Legal Teams Should Track](https://no-cache.hubspot.com/cta/default/6934676/f61f56bf-7908-4b65-a40e-c4aa187614ed.png)](https://cta-redirect.hubspot.com/cta/redirect/6934676/f61f56bf-7908-4b65-a40e-c4aa187614ed) ## **Top KPIs for Legal Teams** **Customer Acquisition and Satisfaction** Tracking customer satisfaction has been a popular KPI since the term came into use. (Just google "net promoter score" for a particularly en vogue example.) The same goes for customer acquisition funnel conversion rates. Customer satisfaction with *legal operations*, however, is a relatively novel concept. After all, customers often deal indirectly with Legal, either accepting your terms of service as part of a standard onboarding process, or negotiating a sales contract via your sales team, rather than lawyer to lawyer.  However, changes to contracts and/or the contracting process can deeply affect both customer satisfaction and close rates, which makes attributing customer satisfaction to legal operations a key legal concern. Legal should be tracking all the same acquisition and satisfaction metrics as Marketing and Sales, then comparing those to the metrics we lay out below to show how improving legal operations affects your company's acquisition and retention efforts. **Specific metrics:** - *Cost to acquire a customer* - *Acquisition funnel conversion rate* - *Average close time for sales leads* - *Customer satisfaction ratings (NPS, app store ratings, etc.)* **Productivity** Private legal firms are not notorious for their efficiency, not least because the longer a task takes, the more billable hours it can generate. In-house legal teams, however, are generally hired to save costs, which is one of the reasons automation through contract management software is becoming so popular with corporate counsels. Simply tracking how much more quickly and inexpensively your legal team can perform standard legal tasks -- like drafting, reviewing, and executing contracts -- can go a long way towards proving your value.  But that's not just a one-time, "we're better than your old outside firm" exercise. When you write a better, more modern contract that clients are happier to sign, it reduces close times. When you identify customers with soon to terminate contracts, teeing them up for sales to reacquire, you build out the sales pipeline and improve revenue. Tracking legal metrics helps tie them into improvements in other KPIs outside your department, demonstrating value and building a case for further collaboration. **Specific metrics:** - *Total contracts under management* - *Internally developed vs. third-party contracts under management* - *Average contract execution time, by stage (drafting, review, finalization, signature, counter-signature)* - *Average contract execution time, internal agreements vs. third-party paper* - *Automatically renewing vs. automatically terminating contracts* When used the right way, KPIs can be a game changer for your legal practice in both the short and long term. Once you know exactly which metrics to focus on, you can frame KPIs in the context of more specific goals and initiatives within your organization. Tracking non-legals metrics is likely already standard practice in your business. If you want to add KPIs to your legal operation by way of the most advanced AI contract analytics and management solution on the market, [**contact LinkSquares today**](https://go.linksquares.com/demo-request).  ## Subscribe to the LinkSquares Blog Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more. ## Related Articles ### [Christina Sullivan Dec 26, 2022 5 min read Top 5 Legal Technology Trends to Watch in 2023 As we move further into the 21st century, technology continues to play an increasingly important role in our lives—including in ... Start Reading](https://blog.linksquares.com/top-5-legal-technology-trends-to-watch-in-2023) ### [Mary Curtin Jan 24, 2024 5 min read 3 Steps for Your Legal Tech Implementation Readiness The world of legal technology has rapidly evolved in recent years, and legal teams are embracing it to streamline their ... Start Reading](https://blog.linksquares.com/3-steps-your-legal-tech-implementation-readiness) ### [Mary Curtin Oct 18, 2022 3 min read Blaze the Path for your Legal Team: Join Us at ACC! 2022 has been an amazing year here at LinkSquares – especially because we’ve returned to in-person events for face-to-face ... 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[Status](https://linksquares.statuspage.io/) - [Your Privacy Choices](https://go.linksquares.com/linksquares-do-not-sell-or-share-personal-data) - ![aicpa soc 2](https://blog.linksquares.com/hs-fs/hubfs/soc2_66933e61%20copy.png?width=100&height=100&name=soc2_66933e61%20copy.png) - ![barr certification](https://blog.linksquares.com/hs-fs/hubfs/Frame%201921.png?width=129&height=57&name=Frame%201921.png) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Boston", "addressRegion" : "MA", "postalCode" : "02109", "streetAddress" : "60 State Street" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares", "url" : "https://blog.linksquares.com/top-kpis-for-legal-teams" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "In this post, we’ll cover a few top KPIs for legal teams to establish and why they’re so important to sustainability and growth.", "author" : { "@type" : "Person", "name" : "LinkSquares Team" }, "dateModified" : "2021-12-20T21:20:35Z", "datePublished" : "2021-07-01T15:30:00Z", "headline" : "Top KPIs for Legal Teams", "image" : "https://f.hubspotusercontent20.net/hubfs/6934676/analyzing-statistical-data-with-colleagues-LPACKYB.jpg", "inLanguage" : "en", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Top KPIs for Legal Teams", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares" }, "text" : "Identifying and tracking key performance indicators, or “KPIs,” can be transformative for even the most established and successful companies -- and their legal teams. The emergence of sophisticated contract management and analytics platforms has allowed the value of these metrics to explode, putting new legal applications for KPIs into play. But for legal teams just getting started with KPIs, it might be difficult to determine which areas of your legal operation should be rigorously measured and managed. This is understandable, as on the surface “KPI” is little more than a blanket term for any piece of data that might provide insight into performance, and virtually any metric you might evaluate has the potential to be a useful indicator in some way. In this post, we’ll cover a few top KPIs for legal teams to establish and why they’re so important to sustainability and growth. Top KPIs for Legal Teams Customer Acquisition and Satisfaction Tracking customer satisfaction has been a popular KPI since the term came into use. (Just google \"net promoter score\" for a particularly en vogue example.) The same goes for customer acquisition funnel conversion rates. Customer satisfaction with legal operations, however, is a relatively novel concept. After all, customers often deal indirectly with Legal, either accepting your terms of service as part of a standard onboarding process, or negotiating a sales contract via your sales team, rather than lawyer to lawyer. However, changes to contracts and/or the contracting process can deeply affect both customer satisfaction and close rates, which makes attributing customer satisfaction to legal operations a key legal concern. Legal should be tracking all the same acquisition and satisfaction metrics as Marketing and Sales, then comparing those to the metrics we lay out below to show how improving legal operations affects your company's acquisition and retention efforts. Specific metrics: Cost to acquire a customer Acquisition funnel conversion rate Average close time for sales leads Customer satisfaction ratings (NPS, app store ratings, etc.) Productivity Private legal firms are not notorious for their efficiency, not least because the longer a task takes, the more billable hours it can generate. In-house legal teams, however, are generally hired to save costs, which is one of the reasons automation through contract management software is becoming so popular with corporate counsels. Simply tracking how much more quickly and inexpensively your legal team can perform standard legal tasks -- like drafting, reviewing, and executing contracts -- can go a long way towards proving your value. But that's not just a one-time, \"we're better than your old outside firm\" exercise. When you write a better, more modern contract that clients are happier to sign, it reduces close times. When you identify customers with soon to terminate contracts, teeing them up for sales to reacquire, you build out the sales pipeline and improve revenue. Tracking legal metrics helps tie them into improvements in other KPIs outside your department, demonstrating value and building a case for further collaboration. Specific metrics: Total contracts under management Internally developed vs. third-party contracts under management Average contract execution time, by stage (drafting, review, finalization, signature, counter-signature) Average contract execution time, internal agreements vs. third-party paper Automatically renewing vs. automatically terminating contracts When used the right way, KPIs can be a game changer for your legal practice in both the short and long term. Once you know exactly which metrics to focus on, you can frame KPIs in the context of more specific goals and initiatives within your organization. Tracking non-legals metrics is likely already standard practice in your business. If you want to add KPIs to your legal operation by way of the most advanced AI contract analytics and management solution on the market, contact LinkSquares today.", "url" : "https://blog.linksquares.com/top-kpis-for-legal-teams", "wordCount" : "833" } ```