--- title: "Proving AI ROI: How to Drive Business Value with LinkSquares" description: Tracey Denniss of PDI Technologies shares how LinkSquares' AI-powered contract management drives business value, streamlines processes, and proves AI ROI to leadership. image: https://blog.linksquares.com/hubfs/Thumbnail%20(40).png --- [Skip to content](https://blog.linksquares.com/prove-ai-roi-drive-business-value-linksquares#main-content) [LinkSquares](https://blog.linksquares.com/) Open Mobile Menu [LinkSquares](https://linksquares.com/) Close Mobile Menu [Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/) --- [The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/) --- Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today --- [Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) In the studio [Demo Library](https://linksquares.com/demo-library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Contract Lifecycle Management](https://linksquares.com/products/) [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Legal Project Management](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) [Request a demo](https://linksquares.com/demo-request/) [LinkSquares](https://linksquares.com/) - [Why LinkSquares](https://linksquares.com/why-linksquares/) - Products ![](https://images.ctfassets.net/a3hff24q6nt8/104udRs2GzBis3lVOIsQfq/24c371c6c0463777709a98a8bd89cc8c/Image.png) Introducing: Agentic AI for Contract Management Search, edit, and create contracts like never before. [Learn more](https://linksquares.com/agentic-ai/) Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Unified Capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started quickly [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [LinkAI Predictive and generative AI](https://linksquares.com/ai/) [Agentic AI Smarter contracting with a multi-agent approach](https://linksquares.com/agentic-ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) - Solutions Use Cases [Crisis Management](https://linksquares.com/solutions/crisis-management/) [Contract Review](https://linksquares.com/solutions/contract-review/) [Contract Storage](https://linksquares.com/solutions/contract-storage/) [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/) [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) [Vendor Management](https://linksquares.com/solutions/vendor-management/) --- DEPARTMENTS [Legal](https://linksquares.com/solutions/linksquares-for-legal/) [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) [Sales](https://linksquares.com/solutions/linksquares-for-sales/) - Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) In the studio [Demo Library](https://linksquares.com/demo-library/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [![](https://blog.linksquares.com/hubfs/Navigation/website-menu-navigation-hs-risk-scoring.png)](https://linksquares.com/events/product-spotlight-webinar-risk-revolution/) - Company [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Events](https://linksquares.com/events/) [Partner Program](https://linksquares.com/partners/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) - [Pricing](https://linksquares.com/pricing/) - [Login](https://app.linksquares.com/) - [Request a demo](https://linksquares.com/demo-request/) ![Blog Header (13)](https://blog.linksquares.com/hs-fs/hubfs/Blog%20Header%20(13).png?width=575&name=Blog%20Header%20(13).png) [Tracey Denniss](https://blog.linksquares.com/author/tracey-denniss) Feb 24, 2026 11 min read # Proving AI ROI: How to Drive Business Value with LinkSquares ### The Question Every In-House Legal Team Is Getting (Yes, *That* One) As Director of Legal Operations at [PDI Technologies, Inc.](https://pditechnologies.com/), I oversee the full contract lifecycle for a global technology company serving the convenience retail and energy ecosystem. My team operates at the intersection of speed, scale, and risk, which means we’re expected to move fast *and* get it right. As AI adoption accelerates across industries, a familiar question from leadership teams keeps coming up: **“How are you using AI, and what value is it actually delivering?”** Simply saying, “Yeah, we use AI,” is no longer sufficient. Executives want proof of time saved, risk reduced, resources considered, and deals moving faster. At PDI, one way we answer that question is by clearly showing how our Legal team uses AI-powered contract lifecycle management with LinkSquares as a practical way to drive measurable business outcomes. ## How Automation Is Revolutionizing Legal Operations at PDI ### Before AI: When Growth Outpaced the Process PDI expanded both organically and through acquisitions. Each acquisition brought its own contracts, templates, workflows, and approval paths. Over time, contracts lived everywhere, including desk drawers. Processes varied by team, and sometimes visibility was limited. Contract management relied heavily on manual processes like: - Status chasing - Spreadsheet tracking - Email-heavy approvals - Manual data entry - Reactive risk management It worked…until it didn’t. As volume increased, so did inefficiencies and pressure on the team. Growth outpaced process. ### After Automation: Fewer Headaches, Faster Contracts Implementing LinkSquares didn’t just modernize our contract repository, it allowed us to rethink how Legal Operations function. AI now supports the entire contract lifecycle including: ![Image featuring LinkSquares features including: Intake & Drafting, Approvals & Signature, Post-Sig Analysis & Reporting](https://blog.linksquares.com/hs-fs/hubfs/Blog%20Img%201%20%E2%80%93%20After%20Automation_%20Fewer%20Headaches%2c%20Faster%20Contracts.png?width=800&height=450&name=Blog%20Img%201%20%E2%80%93%20After%20Automation_%20Fewer%20Headaches%2c%20Faster%20Contracts.png) Key contract data is automatically extracted and structured; eliminating manual entry, guesswork, and the need to stitch together information from multiple systems. That automation improved the process at PDI *and* how contracting is staffed at PDI. What was once fragmented across almost 30 cross departmental employees scattered throughout the organization is now managed by one centralized Legal Operations team of just seven. Yes, **seven**. With AI doing the heavy lifting, those **seven Legal Operations team members processed tens of thousands of agreements globally in 2025,** without slowing the business down or adding resources. In fact, our average global turnaround time improved to **less than 1 business day for standard requests**. **The result:** - Contracts move through automated workflows instead of email chains - Accuracy improves significantly - The team spends far less time managing documents, and far more time partnering with the business ## How PDI Demonstrates Legal’s Value to Leadership with Data ## From “Trust Us” to “Here’s the Data” One of the biggest shifts for our team wasn’t simply operational; it was how we demonstrated the impact. Instead of ***explaining*** our value, we started ***showing*** it. Because AI continuously analyzes contract data, our dashboards update in real time. Instead of saying, “We’re busy,” we can show exactly where volume has grown. Instead of asking for resources, we can justify them with data. Instead of debating narratives, we can point to trends. ### Dashboards That Tell a Story Dashboards became the bridge between Legal and leadership. The key wasn’t tracking everything; it was tracking what *matters*. The metrics that resonate most include: - Speed from quote to close - Volume handled by the team - Bottlenecks in the process - Scalability without additional headcount - Visibility across business units and geographies **When legal data is presented visually and in business terms, it becomes much easier for leadership to understand, support, and invest in Legal.** ![Image showing LinkSquares Dashboard feature which presents contract data](https://blog.linksquares.com/hs-fs/hubfs/Blog%20Img%203%20%E2%80%93%20A%20Simple%20Framework%20for%20Measuring%20AI%20ROI.png?width=800&height=450&name=Blog%20Img%203%20%E2%80%93%20A%20Simple%20Framework%20for%20Measuring%20AI%20ROI.png) ### Beyond Day-to-Day Contracting AI-powered CLM has also transformed how we support M&A and growth initiatives. During due diligence, AI allows us to quickly surface key terms, obligations, renewal dates, and risks across thousands of agreements, including legacy contracts from acquisitions. What once took weeks of manual review now takes a fraction of the time. Just as importantly, this model scales. As PDI grows, Legal can absorb increased volume without proportional increases in headcount. That’s real ROI. ### A Simple Framework for Measuring AI ROI **For teams looking to prove value, the approach doesn’t have to be complicated:** 1. Establish baseline metrics before implementation 2. Track time savings, volume, and process improvements over time 3. Measure gains in visibility, consistency, and risk mitigation 4. Use dashboards to present insights in an executive-friendly way The goal isn’t perfection. It’s progress and transparency. #### AI Value Only Counts If You Can Prove It **AI adoption alone doesn’t earn trust. Data does.** At PDI, LinkSquares gives us the visibility and analytics needed to clearly demonstrate how Legal improves efficiency, reduces risk, and enables the business to scale. That clarity makes it easier to secure leadership buy-in and to lead smarter conversations about AI. **For Legal teams being asked how they’re using AI, the message is simple: Measure what matters. Show the impact. Tell the story.** ![avatar](https://blog.linksquares.com/hs-fs/hubfs/Tracey-Dennis.png?width=290&name=Tracey-Dennis.png) #### [Tracey Denniss](https://blog.linksquares.com/author/tracey-denniss) Director of Legal Operations at PDI Technologies, Inc. ## Subscribe to the LinkSquares Blog Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more. ## Related Articles ### [LinkSquares Team Jun 10, 2026 17 min read 10 Steps for Transactional Lawyers to Write Better AI Prompts Most AI legal outputs aren’t wrong, they’re just not helpful. The AI isn't broken, but the prompts you're using to coax ... Start Reading](https://blog.linksquares.com/write-better-ai-prompts-transactional-lawyers) ### [Ashley Jones May 27, 2026 15 min read 5 Prompts for In-House Legal Teams Who Are Done Getting Mediocre AI Output Generative AI can do great legal work when we bring our analytical precision to the prompting. Lawyers are trained skeptics. ... Start Reading](https://blog.linksquares.com/ai-prompts-for-in-house-legal-teams) ### [Justin McGetrick Jul 11, 2025 5 min read Why Contract Teams Fail to Innovate (And How to Fix It) Contract teams face mounting pressure to deliver faster results while maintaining accuracy and compliance. Yet many remain ... 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[Knowledge Base](https://help.linksquares.com/) - [The Library](https://linksquares.com/resources) - Company - [About Us](https://linksquares.com/about-us) - [Careers](https://linksquares.com/careers) - [Contact Us](https://linksquares.com/contact-us/) - [Onboarding](https://linksquares.com/onboarding-services/) - [Partner Program](https://linksquares.com/partners) - [Pricing](https://linksquares.com/pricing/) - [Press](https://blog.linksquares.com/tag/linksquares-news-events) - [Recognition](https://linksquares.com/recognition/) - [Support](mailto:support@linksquares.com) - [Why LinkSquares](https://linksquares.com/why-linksquares/) #### LINKSQUARES, INC. 60 State St. Suite 1200 Boston, MA 02109 [617-681-8552](tel:617-681-8552) [salesinfo@linksquares.com](mailto:salesinfo@linksquares.com) © 2026 LinkSquares, Inc. - [SaaS Terms of Service](https://linksquares.com/saas-terms-of-service/) - [Privacy](https://linksquares.com/privacy-policy/) - [Security](https://linksquares.com/security/) - [Status](https://linksquares.statuspage.io/) - [Your Privacy Choices](https://go.linksquares.com/linksquares-do-not-sell-or-share-personal-data) - ![aicpa soc 2](https://blog.linksquares.com/hs-fs/hubfs/soc2_66933e61%20copy.png?width=100&height=100&name=soc2_66933e61%20copy.png) - ![barr certification](https://blog.linksquares.com/hs-fs/hubfs/Frame%201921.png?width=129&height=57&name=Frame%201921.png) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Boston", "addressRegion" : "MA", "postalCode" : "02109", "streetAddress" : "60 State Street" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares", "url" : "https://blog.linksquares.com/prove-ai-roi-drive-business-value-linksquares" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "Tracey Denniss of PDI Technologies shares how LinkSquares' AI-powered contract management drives business value, streamlines processes, and proves AI ROI to leadership.", "author" : { "@type" : "Person", "name" : "Tracey Denniss" }, "dateModified" : "2026-03-04T16:29:07Z", "datePublished" : "2026-02-24T16:10:22Z", "headline" : "Proving AI ROI: How to Drive Business Value with LinkSquares", "image" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Thumbnail%20%2840%29.png", "inLanguage" : "en", "keywords" : "[AI, Contract Management, Sales Acceleration, In-house Best Practices, Legal Tech & Trends, Legal Task Management, Legal Operations]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Proving AI ROI: How to Drive Business Value with LinkSquares", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares" }, "text" : "The Question Every In-House Legal Team Is Getting (Yes, That One) As Director of Legal Operations at PDI Technologies, Inc., I oversee the full contract lifecycle for a global technology company serving the convenience retail and energy ecosystem. My team operates at the intersection of speed, scale, and risk, which means we’re expected to move fast and get it right. As AI adoption accelerates across industries, a familiar question from leadership teams keeps coming up: “How are you using AI, and what value is it actually delivering?” Simply saying, “Yeah, we use AI,” is no longer sufficient. Executives want proof of time saved, risk reduced, resources considered, and deals moving faster. At PDI, one way we answer that question is by clearly showing how our Legal team uses AI-powered contract lifecycle management with LinkSquares as a practical way to drive measurable business outcomes. How Automation Is Revolutionizing Legal Operations at PDI Before AI: When Growth Outpaced the Process PDI expanded both organically and through acquisitions. Each acquisition brought its own contracts, templates, workflows, and approval paths. Over time, contracts lived everywhere, including desk drawers. Processes varied by team, and sometimes visibility was limited. Contract management relied heavily on manual processes like: Status chasing Spreadsheet tracking Email-heavy approvals Manual data entry Reactive risk management It worked…until it didn’t. As volume increased, so did inefficiencies and pressure on the team. Growth outpaced process. After Automation: Fewer Headaches, Faster Contracts Implementing LinkSquares didn’t just modernize our contract repository, it allowed us to rethink how Legal Operations function. AI now supports the entire contract lifecycle including: Key contract data is automatically extracted and structured; eliminating manual entry, guesswork, and the need to stitch together information from multiple systems. That automation improved the process at PDI and how contracting is staffed at PDI. What was once fragmented across almost 30 cross departmental employees scattered throughout the organization is now managed by one centralized Legal Operations team of just seven. Yes, seven. With AI doing the heavy lifting, those seven Legal Operations team members processed tens of thousands of agreements globally in 2025, without slowing the business down or adding resources. In fact, our average global turnaround time improved to less than 1 business day for standard requests. The result: Contracts move through automated workflows instead of email chains Accuracy improves significantly The team spends far less time managing documents, and far more time partnering with the business How PDI Demonstrates Legal’s Value to Leadership with Data From “Trust Us” to “Here’s the Data” One of the biggest shifts for our team wasn’t simply operational; it was how we demonstrated the impact. Instead of explaining our value, we started showing it. Because AI continuously analyzes contract data, our dashboards update in real time. Instead of saying, “We’re busy,” we can show exactly where volume has grown. Instead of asking for resources, we can justify them with data. Instead of debating narratives, we can point to trends. Dashboards That Tell a Story Dashboards became the bridge between Legal and leadership. The key wasn’t tracking everything; it was tracking what matters. The metrics that resonate most include: Speed from quote to close Volume handled by the team Bottlenecks in the process Scalability without additional headcount Visibility across business units and geographies When legal data is presented visually and in business terms, it becomes much easier for leadership to understand, support, and invest in Legal. Beyond Day-to-Day Contracting AI-powered CLM has also transformed how we support M&A and growth initiatives. During due diligence, AI allows us to quickly surface key terms, obligations, renewal dates, and risks across thousands of agreements, including legacy contracts from acquisitions. What once took weeks of manual review now takes a fraction of the time. Just as importantly, this model scales. As PDI grows, Legal can absorb increased volume without proportional increases in headcount. That’s real ROI. A Simple Framework for Measuring AI ROI For teams looking to prove value, the approach doesn’t have to be complicated: Establish baseline metrics before implementation Track time savings, volume, and process improvements over time Measure gains in visibility, consistency, and risk mitigation Use dashboards to present insights in an executive-friendly way The goal isn’t perfection. It’s progress and transparency. AI Value Only Counts If You Can Prove It AI adoption alone doesn’t earn trust. Data does. At PDI, LinkSquares gives us the visibility and analytics needed to clearly demonstrate how Legal improves efficiency, reduces risk, and enables the business to scale. That clarity makes it easier to secure leadership buy-in and to lead smarter conversations about AI. For Legal teams being asked how they’re using AI, the message is simple: Measure what matters. Show the impact. Tell the story.", "url" : "https://blog.linksquares.com/prove-ai-roi-drive-business-value-linksquares", "wordCount" : "1523" } ```