--- title: "From G2 Venture Partners: Why We Invested in LinkSquares" description: Here's a note from one of our investors, G2 Venture Partners, about why they invested in LinkSquares. image: https://blog.linksquares.com/hubfs/AdobeStock_121128117.jpeg --- [Skip to content](https://blog.linksquares.com/invested-in-linksquares#main-content) [LinkSquares](https://blog.linksquares.com/) Open Mobile Menu [LinkSquares](https://linksquares.com/) Close Mobile Menu [Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/) --- [The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/) --- Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today --- [Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) In the studio [Demo Library](https://linksquares.com/demo-library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Contract Lifecycle Management](https://linksquares.com/products/) [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Legal Project Management](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) [Request a demo](https://linksquares.com/demo-request/) [LinkSquares](https://linksquares.com/) - [Why LinkSquares](https://linksquares.com/why-linksquares/) - Products ![](https://images.ctfassets.net/a3hff24q6nt8/104udRs2GzBis3lVOIsQfq/24c371c6c0463777709a98a8bd89cc8c/Image.png) Introducing: Agentic AI for Contract Management Search, edit, and create contracts like never before. [Learn more](https://linksquares.com/agentic-ai/) Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Unified Capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started quickly [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [LinkAI Predictive and generative AI](https://linksquares.com/ai/) [Agentic AI Smarter contracting with a multi-agent approach](https://linksquares.com/agentic-ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/) - Solutions Use Cases [Crisis Management](https://linksquares.com/solutions/crisis-management/) [Contract Review](https://linksquares.com/solutions/contract-review/) [Contract Storage](https://linksquares.com/solutions/contract-storage/) [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/) [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) [Vendor Management](https://linksquares.com/solutions/vendor-management/) --- DEPARTMENTS [Legal](https://linksquares.com/solutions/linksquares-for-legal/) [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) [Sales](https://linksquares.com/solutions/linksquares-for-sales/) - Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) In the studio [Demo Library](https://linksquares.com/demo-library/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [![](https://blog.linksquares.com/hubfs/Navigation/website-menu-navigation-hs-risk-scoring.png)](https://linksquares.com/events/product-spotlight-webinar-risk-revolution/) - Company [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Events](https://linksquares.com/events/) [Partner Program](https://linksquares.com/partners/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) - [Pricing](https://linksquares.com/pricing/) - [Login](https://app.linksquares.com/) - [Request a demo](https://linksquares.com/demo-request/) ![linksquares](https://blog.linksquares.com/hs-fs/hubfs/AdobeStock_121128117.jpeg?width=575&name=AdobeStock_121128117.jpeg) [LinkSquares Team](https://blog.linksquares.com/author/linksquares-team) Apr 22, 2022 5 min read # From G2 Venture Partners: Why We Invested in LinkSquares *This was originally posted on the G2 Venture Partners blog. Check it out [here](https://blog.g2vp.com/why-we-invested-in-linksquares-7535fae3a5a9).* Over the past 15 years, almost every business function has undergone a digital transformation. Sales, marketing, engineering, product, procurement, people — all of these groups now leverage multiple software platforms and AI-enabled analytics to do their work. However, one function has been left out of this transformation: legal has not yet had its digital moment. Everyone reading this is likely familiar with the way most legal work is still done today, exchanging red-line pdfs over email. And, once those pdfs are signed, they are stored in an online folder with 1000s of other agreements and rarely, if ever, referenced again. [LinkSquares](https://linksquares.com/) is changing this. With intuitive workflow and embedded AI, LinkSquares streamlines the process of executing an agreement. It enables users to leverage pre-built templates, and then easily identify areas where revisions differ from standards. It also pushes the documents to the right person for approval, at the right time. Post-execution, LinkSquares leverages cutting edge NLP to enable easy searching and reporting on existing agreements. As we talked to customers, we heard about the incredible and diverse value the LinkSquares product delivers for them. **Efficient**: Many legal teams spoke about how LinkSquares enabled them to work more efficiently. They could get NDAs, sales agreements, or supplier MSAs drafted, reviewed, and approved. “It keeps the process moving” and “makes it easy”. **Strategic**: One common complaint from legal teams is the sheer volume of questions they get from the business. “Can I do this?”, “When does this renew?”, “What are the risks if I do this?”. LinkSquares enables lawyers or paralegals to more quickly find the right document, identify the relevant terms, and answer the question. More impressively, though, it is so easy to use, you don’t even bother the lawyers. We talked to a customer who had users from finance, sales, and procurement jumping into the LinkSquares platform to answer their own questions. “It just gives folks a ton of power”, he told us. Then, LinkSquares takes it one step further with reporting, generating insights on key terms across the entire set of contracts. For example, a user can quickly see “which contracts renew this month” or “what is my margin spread across retailers”? We even spoke with one customer who had organically started using LinkSquares as their core sourcing tool, informing procurement’s monthly meetings. **Compliant**: “This gives us peace of mind” that we understand our obligations and are meeting them, one general counsel told us. “I love the ability to sum up our risks, and share with management in a structured way”, another said. As ESG rises in importance across the business world, so too does risk management. A platform like LinkSquares is essential to both ensure and prove that core business values are being consistently codified in agreements, and, conversely, that the business is living up to its commitments. LinkSquares has a massive opportunity in front of it. Every company, in every industry, should and will be using a platform like LinkSquares within the next 5–10 years. And, as we spoke with customers, they repeatedly told us LinkSquares’s product “just works.” Going forward, LinkSquares will leverage its core contract management capability to continue to build additional tools that empower in-house legal and their “customers” (the business) to operate more efficiently, strategically, and compliantly. If you want to help build the future of the legal function, LinkSquares is hiring! [Click here](https://linksquares.breezy.hr/) to search open positions. ## Subscribe to the LinkSquares Blog Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more. ## Related Articles ### [LinkSquares Team Jan 22, 2021 16 min read 5 Insights on Company Culture, Entrepreneurship, and More Company culture and start-up life is something that we're all invested in here at LinkSquares-- and it all starts at the top. ... Start Reading](https://blog.linksquares.com/insights-on-company-culture-entrepreneurship) ### [Eliana Lee Aug 22, 2022 14 min read Why Homegrown CLM is a Bad Idea More and more legal teams are attempting to construct their contract lifecycle management (CLM) solution. While it may seem ... Start Reading](https://blog.linksquares.com/why-homegrown-clm-is-a-bad-idea) ### [Vishal Sunak Feb 26, 2020 5 min read We’ve raised a $14.5M Series A Today, I’m thrilled to share the news that LinkSquares has raised a $14.5M Series A financing. The round is being led by Jump ... Start Reading](https://blog.linksquares.com/weve-raised-a-14.5m-series-a) - [Products](https://linksquares.com/products) - [LinkSquares Cloud](https://linksquares.com/products/linksquares-cloud/) - [Prioritize](https://linksquares.com/products/prioritize/) - [Finalize](https://linksquares.com/products/finalize) - [Sign](https://linksquares.com/products/sign) - [Analyze](https://linksquares.com/products/analyze) - [Full Suite](https://linksquares.com/products) - [Integrations](https://linksquares.com/integrations) - [Reporting](https://linksquares.com/products/analyze/features/dashboard/) - [API](https://linksquares.com/integrations/linksquares-api/) - [LinkAI](https://linksquares.com/ai/) - [Agentic AI](https://linksquares.com/agentic-ai/) - [Services](https://linksquares.com/services/) - [Solutions](https://linksquares.com/solutions) - [Crisis Management](https://linksquares.com/solutions/crisis-management/) - [Contract Review](https://linksquares.com/solutions/contract-review/) - [Contract Storage](https://linksquares.com/solutions/contract-storage/) - [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/) - [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) - [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) - [Vendor Management](https://linksquares.com/solutions/vendor-management/) - Departments - [Legal](https://linksquares.com/solutions/linksquares-for-legal/) - [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) - [Sales](https://linksquares.com/solutions/linksquares-for-sales/) - [Resources](https://linksquares.com/library) - [LinkSquares+](https://linksquares.com/plus) - [Blog](https://blog.linksquares.com/) - [Cockpit Counsel](https://linksquares.com/cockpit-counsel-series) - [Customer Stories](https://linksquares.com/customers) - [Demo Library](https://linksquares.com/demo-library) - [Events & Webinars](https://linksquares.com/events) - [In-House Insights](https://linksquares.com/inhouse-insights/) - [Knowledge Base](https://help.linksquares.com/) - [The Library](https://linksquares.com/resources) - Company - [About Us](https://linksquares.com/about-us) - [Careers](https://linksquares.com/careers) - [Contact Us](https://linksquares.com/contact-us/) - [Onboarding](https://linksquares.com/onboarding-services/) - [Partner Program](https://linksquares.com/partners) - [Pricing](https://linksquares.com/pricing/) - [Press](https://blog.linksquares.com/tag/linksquares-news-events) - [Recognition](https://linksquares.com/recognition/) - [Support](mailto:support@linksquares.com) - [Why LinkSquares](https://linksquares.com/why-linksquares/) #### LINKSQUARES, INC. 60 State St. Suite 1200 Boston, MA 02109 [617-681-8552](tel:617-681-8552) [salesinfo@linksquares.com](mailto:salesinfo@linksquares.com) © 2026 LinkSquares, Inc. - [SaaS Terms of Service](https://linksquares.com/saas-terms-of-service/) - [Privacy](https://linksquares.com/privacy-policy/) - [Security](https://linksquares.com/security/) - [Status](https://linksquares.statuspage.io/) - [Your Privacy Choices](https://go.linksquares.com/linksquares-do-not-sell-or-share-personal-data) - ![aicpa soc 2](https://blog.linksquares.com/hs-fs/hubfs/soc2_66933e61%20copy.png?width=100&height=100&name=soc2_66933e61%20copy.png) - ![barr certification](https://blog.linksquares.com/hs-fs/hubfs/Frame%201921.png?width=129&height=57&name=Frame%201921.png) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Boston", "addressRegion" : "MA", "postalCode" : "02109", "streetAddress" : "60 State Street" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares", "url" : "https://blog.linksquares.com/invested-in-linksquares" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "abstract" : "Here's a note from one of our investors, G2 Venture Partners, about why they invested in LinkSquares.", "author" : { "@type" : "Person", "name" : "LinkSquares Team" }, "dateModified" : "2023-07-27T20:34:41Z", "datePublished" : "2022-04-22T15:06:34Z", "headline" : "From G2 Venture Partners: Why We Invested in LinkSquares", "image" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/AdobeStock_121128117.jpeg", "inLanguage" : "en", "keywords" : "[LinkSquares News & Press]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "From G2 Venture Partners: Why We Invested in LinkSquares", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares" }, "text" : "This was originally posted on the G2 Venture Partners blog. Check it out here. Over the past 15 years, almost every business function has undergone a digital transformation. Sales, marketing, engineering, product, procurement, people — all of these groups now leverage multiple software platforms and AI-enabled analytics to do their work. However, one function has been left out of this transformation: legal has not yet had its digital moment. Everyone reading this is likely familiar with the way most legal work is still done today, exchanging red-line pdfs over email. And, once those pdfs are signed, they are stored in an online folder with 1000s of other agreements and rarely, if ever, referenced again. LinkSquares is changing this. With intuitive workflow and embedded AI, LinkSquares streamlines the process of executing an agreement. It enables users to leverage pre-built templates, and then easily identify areas where revisions differ from standards. It also pushes the documents to the right person for approval, at the right time. Post-execution, LinkSquares leverages cutting edge NLP to enable easy searching and reporting on existing agreements. As we talked to customers, we heard about the incredible and diverse value the LinkSquares product delivers for them. Efficient: Many legal teams spoke about how LinkSquares enabled them to work more efficiently. They could get NDAs, sales agreements, or supplier MSAs drafted, reviewed, and approved. “It keeps the process moving” and “makes it easy”. Strategic: One common complaint from legal teams is the sheer volume of questions they get from the business. “Can I do this?”, “When does this renew?”, “What are the risks if I do this?”. LinkSquares enables lawyers or paralegals to more quickly find the right document, identify the relevant terms, and answer the question. More impressively, though, it is so easy to use, you don’t even bother the lawyers. We talked to a customer who had users from finance, sales, and procurement jumping into the LinkSquares platform to answer their own questions. “It just gives folks a ton of power”, he told us. Then, LinkSquares takes it one step further with reporting, generating insights on key terms across the entire set of contracts. For example, a user can quickly see “which contracts renew this month” or “what is my margin spread across retailers”? We even spoke with one customer who had organically started using LinkSquares as their core sourcing tool, informing procurement’s monthly meetings. Compliant: “This gives us peace of mind” that we understand our obligations and are meeting them, one general counsel told us. “I love the ability to sum up our risks, and share with management in a structured way”, another said. As ESG rises in importance across the business world, so too does risk management. A platform like LinkSquares is essential to both ensure and prove that core business values are being consistently codified in agreements, and, conversely, that the business is living up to its commitments. LinkSquares has a massive opportunity in front of it. Every company, in every industry, should and will be using a platform like LinkSquares within the next 5–10 years. And, as we spoke with customers, they repeatedly told us LinkSquares’s product “just works.” Going forward, LinkSquares will leverage its core contract management capability to continue to build additional tools that empower in-house legal and their “customers” (the business) to operate more efficiently, strategically, and compliantly. If you want to help build the future of the legal function, LinkSquares is hiring! Click here to search open positions.", "url" : "https://blog.linksquares.com/invested-in-linksquares", "wordCount" : "754" } ```