Peanut butter and jelly. Bonnie and Clyde. Salt and pepper. Each piece of these pairings is good enough on its own, but together, they are iconic.
The same goes for contract lifecycle management (CLM) and customer relationship management (CRM) tools. CLM helps legal teams streamline their contract management process, while CRM helps sales teams manage their interactions with prospects and customers.
Integrating LinkSquares and Salesforce, for example, is a powerful way to improve collaboration between legal and sales teams. It also serves as an accurate source of truth for business data, enables faster sales cycles, and reduces the risk of manual data entry.
Let’s dig into three benefits of a strong Salesforce integration.
Reduce Back and Forth Between Tools
Each department has its preferred tech stack — so of course, sales and legal do too. The trouble is, when trying to get a deal over the line, both teams often end up bogged down with manual data entry, going back and forth between their CRM and CLM to enter account information into a contract or update a Salesforce record with a signed agreement.
Fortunately, integrating Salesforce CRM with LinkSquares CLM makes account and contract data accessible in one place. This removes the need for sales to constantly check in with legal about deal updates, and legal can generate contracts automatically based on Salesforce data. Now, both legal and sales can each work within their preferred tools while still having access to crucial data from one another.
Enable Self-Service Contract Creation
We can all agree that no one wants sales reps to go rogue and create contracts from a random template they have saved in Google Drive. But at the same time, it’s not ideal for legal to draft a contract from scratch for every deal. This can easily get out of hand, especially for scaling companies with high transaction volumes.
By integrating Salesforce with your LinkSquares CLM, legal teams can enable self-service contract creation. This is how Danielle Sheer, Chief Legal Officer at Commvault, empowered a massive sales team to streamline pre-signature tasks and self-serve first drafts for low-risk agreements. Using the integration, sales reps could initiate contracts and submit a request, which would automatically create a new contract record in Salesforce and LinkSquares. This way, legal can focus on the more nuanced aspects of negotiations.
Centralize Recordkeeping Without Duplicating Data Entry
A major benefit of integrating Salesforce with your CLM is that updating one tool automatically updates the other. Not only does this save both teams time on data entry, but it also reduces the risk of incorrectly entering data manually from one tool to another.
This also saves finance and the executive team from having to toggle back and forth between tools, allowing them to access business data and insights in one centralized location.
Takeaways
The more your systems talk to each other, the cleaner and more accurate your data will be – allowing you to make more data-driven business decisions. Check out LinkSquares Salesforce integration, or see it in action and request a demo today.
