---
title: Streamlining Renewals with Backbone Media
description: Michael and the Backbone Media team struggled to find the contracts they needed, especially around renewal time. With their contracts stored in LinkSquares they were able to have all renewal dates extracted from their documents for immediate access.
image: https://blog.linksquares.com/hubfs/10_Elevate-Case-Study-Thumbnails-11.png
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[Mat Calabro](https://blog.linksquares.com/author/mat-calabro) Dec 08, 2023 3 min read
# Streamlining Renewals with Backbone Media
Michael Davies is theVP, Finance & Operations at Backbone Media. Backbone Media provides public relations, media planning and buying, social media, and affiliate marketing, with a focus on clients in the active lifestyle market.
**Michael’s key** **challenge:** Without a centralized and easily accessible repository, Michael and the Backbone Media team struggled to find the contracts they needed, especially around renewal time. With their contracts stored in LinkSquares, however, they were able to have all renewal dates extracted from their documents for immediate access. The dates even automatically populate a calendar for an at-a-glance look at what’s coming down the road.
**In his own words:** “What we really want to do is get our contracts renewed on time… and LinkSquares is providing us with that tool, so that I can notify our team and we can start negotiations before those budget cycles get closed. And we’re ahead of the curve on our renewals because of it.”
[LinkSquares Analyze](https://linksquares.com/products/analyze/) is the AI-powered repository of choice for legal teams looking to transform their contracts into actionable data. With automated data extractions and customizable reports and dashboards, Analyze utilizes contract data to mitigate risk and boost revenue.
#### [Mat Calabro](https://blog.linksquares.com/author/mat-calabro)
Mat Calabro is a Sr. Customer Advocacy & Community Manager at LinkSquares.
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## Related Articles
### [Mary Curtin Mar 15, 2024 7 min read Contract Management 101: Why You Need Legal Technology Remember that recurring nightmare you have when you’re about to take an exam and haven’t studied for it at all? Start Reading](https://blog.linksquares.com/contract-management-101-legal-technology)
### [LinkSquares Team Jul 24, 2025 6 min read How to Cut Contract Renewal Risk with AI Contract renewal management often feels like high-stakes hide-and-seek, except the “hidden” items are deadlines, savings, and ... Start Reading](https://blog.linksquares.com/contract-renewal-management-made-easy-with-ai-powered-software)
### [LinkSquares Team Jul 29, 2026 11 min read Why Your Contract Repository Is Quietly Costing You Deals Most contract repository conversations are stuck in 2018. The market still debates searchable storage, centralized documents, ... Start Reading](https://blog.linksquares.com/your-contract-repository-costing-you-deals)
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