--- title: Partnering with Sales to Drive for Q4 Wins description: Sales and legal teams both want to execute high-value contracts. Learn the legal team best practices to partner with sales and hit your goals in this post. image: https://blog.linksquares.com/hubfs/Copy%20of%20Legal%20Best%20Practices_Thumbnail-Dec-05-2022-02-22-17-0691-PM.png --- [Skip to content](https://blog.linksquares.com/partnering-with-sales-to-drive-for-q4-wins#main-content) [LinkSquares](https://blog.linksquares.com/) Open Mobile Menu [LinkSquares](https://linksquares.com/) Close Mobile Menu [Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/) --- [The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/) --- Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today --- [Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources Content [LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/) In the studio [Demo Library](https://linksquares.com/demo-library/) Community & Events [Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/) Learning [Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/) [Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Contract Lifecycle Management](https://linksquares.com/products/) [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Legal Project Management](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Request a demo](https://linksquares.com/demo-request/) Back Close Mobile Menu [Cross-product capabilities](https://linksquares.com/products/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? 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[Learn more](https://linksquares.com/agentic-ai/) Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Unified Capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started quickly [Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/) [Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/) [LinkAI Predictive and generative AI](https://linksquares.com/ai/) [Agentic AI Smarter contracting with a multi-agent approach](https://linksquares.com/agentic-ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/) [Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? 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Sales activity levels will likely escalate, which means contract requests will not only go through the roof, but each contract will also become the most important contract ever,  needing to go out immediately. Sales and legal have the same agenda — to execute high-value contracts — but their functional differences are at odds. While the sales team is driven to close the deal as quickly as possible, legal must prioritize risk mitigation, where necessary. The resulting friction can warp lines of communication and make the end-of-year (EOY) push strained. Together, legal and sales teams need to refine their shared agenda and optimize their processes to improve communication, get on the same page about expectations, and reduce contract close times using technology. Navigating these obstacles and problem-solving together sets both teams up for success in closing the year and looking forward to the next. Here are some tips for partnering with your sales team to get more deals across the finish line while still protecting the business.  ## Set Communication Standards Things can easily get lost in translation during the end-of-year shuffle. Contracts can get lost in inboxes, and intense redlines can extend contract review and approval by days or weeks. Next thing you know, there’s a sales rep Slacking you about the MSA she hoped to get out by end of the day, sales leaders pinging you about the liability clause for an international contract, and many more unread notifications. Set the tone for the end-of-year by setting expectations. For example, depending on your contract volume and commonly executed agreements, you may set the standard for which contracts you will prioritize and the average turnaround time to expect for certain agreements. That way, you’ll have fewer DMs for contract status updates, and sales reps won’t think you left them hanging. ## Standardize Contract Language Often, contract negotiation can hold up a deal. The ping pong between your legal team and your to-be client redlining and trying to present the terms that best serve their companies can draw out a deal for weeks. And some of this could be avoided if sales reps had the autonomy to alter contract language (within approved thresholds) and send it out directly, since they already have a better rapport with them. Legal teams can [create a library](https://linksquares.com/products/finalize/features/clause-library/)of pre-approved legal clauses that sales reps can switch out in contracts that meet certain criteria (e.g., specific contract types or contracts below a certain value). Rather than spending time getting up to speed on the context for a particular agreement, give sales the reigns. They know the account best; let them use discretion when presenting the contract. This way, they only need to involve you in the more nuanced deals. ## Make Your Tools Talk to One Another Each department in a business has software that they can’t live without. Like Contract Lifecycle Management (CLM) for legal teams, these tools enhance the efforts of the business function, allowing them to automate or otherwise optimize their tasks. Problems arise when two teams try to collaborate, but their tools don’t talk to each other. The good news is the best CLM will talk to sales automation tools like [Salesforce](https://linksquares.com/integrations/salesforce/). With their data combined, both tools can provide a comprehensive view of the customer lifecycle while attaching contracts to contacts, so all the context for an account is in one place. Having all the customer’s information in one place can help grease the wheels of a deal since it’s easier to know what they need. ## [![elevate your legal brand ](https://no-cache.hubspot.com/cta/default/6934676/bbc01c2d-e446-4d89-8060-65b25e867c2b.png)](https://cta-redirect.hubspot.com/cta/redirect/6934676/bbc01c2d-e446-4d89-8060-65b25e867c2b)Preparing for the New Year The collaboration between these two teams to get contracts and deals over the line doesn’t end after Q4. The best teams carry their learnings forward into the new year. Start thinking about how your collaboration can be less hectic throughout the year and at the end of next year.  CLM helps *both* sales and legal stay on the same page by allowing equal insight into in-flight and executed contracts while providing metrics that guide the way you design future processes. Metrics around contract volume, ACV, and common contract types can guide your cross-functional collaboration.  ## Takeaways Legal and sales ultimately have the same agenda: Close more deals faster.  Accomplish that by setting up communication standards, integrating your CLM and CRM data, and using CLM metrics to plan for the year ahead. With aligned legal and sales teams, your business is set up to crush your 2022 goals.  ![avatar](https://blog.linksquares.com/hs-fs/hubfs/alyssa%20.jpeg?width=290&name=alyssa%20.jpeg) #### [Alyssa Verzino](https://blog.linksquares.com/author/alyssa-verzino) Alyssa Verzino is a Senior Content Marketing Manager at LinkSquares. ## Subscribe to the LinkSquares Blog Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more. ## Related Articles ### [Alyssa Verzino Aug 09, 2022 8 min read Best Practices for a Legal Team of One: Part 1 Often the first in-house legal employee joins the company during rapid growth or when there’s a problem on the horizon. Whether ... Start Reading](https://blog.linksquares.com/legal-team-best-practices-team-of-one) ### [Alyssa Verzino Apr 24, 2023 10 min read Grow Your Legal Team With These 8 KPIs Back in the day (before a global pandemic entered our collective reality in 2020), the number of people in the office from ... Start Reading](https://blog.linksquares.com/grow-your-legal-team-best-practices) ### [Alyssa Verzino Aug 23, 2023 5 min read 3 Reasons CLM Needs a Salesforce Integration Cross-functional alignment is more than just a SaaS buzzword — it’s an integral component of a thriving business. To operate as ... 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Learn the legal team best practices to partner with sales and hit your goals in this post.", "author" : { "@type" : "Person", "name" : "Alyssa Verzino" }, "dateModified" : "2022-12-05T14:24:46Z", "datePublished" : "2022-12-05T14:24:46Z", "headline" : "Partnering with Sales to Drive for Q4 Wins", "image" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Copy%20of%20Legal%20Best%20Practices_Thumbnail-Dec-05-2022-02-22-17-0691-PM.png", "inLanguage" : "en", "keywords" : "[In-house Best Practices]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Partnering with Sales to Drive for Q4 Wins", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg" }, "name" : "LinkSquares" }, "text" : "With the end of 2022 in sight, now is the time businesses become hyper-focused on closing deals. Sales activity levels will likely escalate, which means contract requests will not only go through the roof, but each contract will also become the most important contract ever, needing to go out immediately. Sales and legal have the same agenda — to execute high-value contracts — but their functional differences are at odds. While the sales team is driven to close the deal as quickly as possible, legal must prioritize risk mitigation, where necessary. The resulting friction can warp lines of communication and make the end-of-year (EOY) push strained. Together, legal and sales teams need to refine their shared agenda and optimize their processes to improve communication, get on the same page about expectations, and reduce contract close times using technology. Navigating these obstacles and problem-solving together sets both teams up for success in closing the year and looking forward to the next. Here are some tips for partnering with your sales team to get more deals across the finish line while still protecting the business. Set Communication Standards Things can easily get lost in translation during the end-of-year shuffle. Contracts can get lost in inboxes, and intense redlines can extend contract review and approval by days or weeks. Next thing you know, there’s a sales rep Slacking you about the MSA she hoped to get out by end of the day, sales leaders pinging you about the liability clause for an international contract, and many more unread notifications. Set the tone for the end-of-year by setting expectations. For example, depending on your contract volume and commonly executed agreements, you may set the standard for which contracts you will prioritize and the average turnaround time to expect for certain agreements. That way, you’ll have fewer DMs for contract status updates, and sales reps won’t think you left them hanging. Standardize Contract Language Often, contract negotiation can hold up a deal. The ping pong between your legal team and your to-be client redlining and trying to present the terms that best serve their companies can draw out a deal for weeks. And some of this could be avoided if sales reps had the autonomy to alter contract language (within approved thresholds) and send it out directly, since they already have a better rapport with them. Legal teams can create a library of pre-approved legal clauses that sales reps can switch out in contracts that meet certain criteria (e.g., specific contract types or contracts below a certain value). Rather than spending time getting up to speed on the context for a particular agreement, give sales the reigns. They know the account best; let them use discretion when presenting the contract. This way, they only need to involve you in the more nuanced deals. Make Your Tools Talk to One Another Each department in a business has software that they can’t live without. Like Contract Lifecycle Management (CLM) for legal teams, these tools enhance the efforts of the business function, allowing them to automate or otherwise optimize their tasks. Problems arise when two teams try to collaborate, but their tools don’t talk to each other. The good news is the best CLM will talk to sales automation tools like Salesforce. With their data combined, both tools can provide a comprehensive view of the customer lifecycle while attaching contracts to contacts, so all the context for an account is in one place. Having all the customer’s information in one place can help grease the wheels of a deal since it’s easier to know what they need. Preparing for the New Year The collaboration between these two teams to get contracts and deals over the line doesn’t end after Q4. The best teams carry their learnings forward into the new year. Start thinking about how your collaboration can be less hectic throughout the year and at the end of next year. CLM helps both sales and legal stay on the same page by allowing equal insight into in-flight and executed contracts while providing metrics that guide the way you design future processes. Metrics around contract volume, ACV, and common contract types can guide your cross-functional collaboration. Takeaways Legal and sales ultimately have the same agenda: Close more deals faster. Accomplish that by setting up communication standards, integrating your CLM and CRM data, and using CLM metrics to plan for the year ahead. With aligned legal and sales teams, your business is set up to crush your 2022 goals.", "url" : "https://blog.linksquares.com/partnering-with-sales-to-drive-for-q4-wins", "wordCount" : "913" } ```