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How to Build a Better Deal Desk - Copy of Blog_Header
5 min read

How to Build a Better Deal Desk

Every successful enterprise understands the importance of closing deals fast, ensuring profitability, meeting compliance standards, and delivering unparalleled customer satisfaction. However, making all of this happen at the same time isn't always easy. That's where a dedicated deal desk comes into play. This post explores the benefits of a deal desk and how it can streamline your business processes.

Defining and implementing

A deal desk essentially serves as the heart of your sales operations. It's a dedicated space or a function in your company (not an actual “desk”) that adds value through an in-depth understanding and documentation of the entire sales procedure. This vital hub provides a platform to break down “silos” and seamlessly connect various stakeholders, all with the aim of enhancing your deal flow.

Before implementing a deal desk, it's important to clearly define its role, not just for the team who’ll be involved in its operation but also for the wider company. With a clear understanding across the board, the deal desk functions as a fully integrated unit in the organization to increase the sales rate.

One of the best ways to implement a deal desk is to start small. Introducing gradual changes makes it easier for teams – especially those resistant to evolution – to adapt and adopt new procedures. Once you understand the existing approaches and the priorities of stakeholders, you can then codify a clear, repeatable, and result-oriented sales process.

Deal desk must-dos

A key characteristic of a high-functioning deal desk is being data-driven. Grounding suggestions for improvement in factual data gives credibility to your propositions and promotes organizational buy-in. Moreover, a deal desk that’s proactive in initiating these data-driven ideas can significantly boost your business productivity and profits.

Although the use of technology and automation can be a powerful asset in the long run, it's crucial to closely manage its early-stage application. Too much reliance on technology may limit manual inputs and create a disconnect among stakeholders.

Lastly, making sure the deal desk is always available is essential to promptly address emerging issues and improving operations. Regular office hours coupled with local team Ask Me Anything (AMA) sessions can be an effective way to address questions and keep open communication lines.

contract negotiations


A deal desk enhances sales velocity, boosts profits, ensures compliance, aids financial risk management and improves customer satisfaction. It allows for a more straightforward, efficient, and cost-effective method of managing the sales process.

Want to explore further? Read our comprehensive guide to understand how a dedicated deal desk can revolutionize your business operations.

Christina Sullivan is a Content Marketing Manager at LinkSquares.