---
title: How to Boost Your Legal Team’s Reputation
description: The legal team supports every business unit in some way. In this blog series, we’ll cover the legal team best practices to boost their team's reputation.
image: https://blog.linksquares.com/hubfs/reputation%20.png
---
[Skip to content](https://blog.linksquares.com/boost-your-legal-teams-reputation#main-content)
[LinkSquares](https://blog.linksquares.com/)
Open Mobile Menu
[LinkSquares](https://linksquares.com/)
Close Mobile Menu
[Why LinkSquares](https://linksquares.com/why-linksquares/) [Products](https://linksquares.com/products/)
---
[The LinkSquares Cloud One platform for all your in-house legal needs](https://linksquares.com/products/linksquares-cloud/)
---
Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Cross-product capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started today
---
[Solutions](https://linksquares.com/solutions/) [Customer Stories](https://linksquares.com/customers/) Resources
Content
[LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/)
In the studio
[Demo Library](https://linksquares.com/demo-library/)
Community & Events
[Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/)
Learning
[Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/)
[Events](https://linksquares.com/events/) [About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Press](https://blog.linksquares.com/tag/linksquares-news-press) [Pricing](https://linksquares.com/pricing/)
[Request a demo](https://linksquares.com/demo-request/)
Back
Close Mobile Menu
[Contract Lifecycle Management](https://linksquares.com/products/)
[Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/)
[Request a demo](https://linksquares.com/demo-request/)
Back
Close Mobile Menu
[Legal Project Management](https://linksquares.com/products/)
[Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/)
[Request a demo](https://linksquares.com/demo-request/)
Back
Close Mobile Menu
[Cross-product capabilities](https://linksquares.com/products/)
[LinkAI Predictive and generative AI](https://linksquares.com/products/analyze/features/ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/)
[Request a demo](https://linksquares.com/demo-request/)
Back
Close Mobile Menu
[Cross-product capabilities](https://linksquares.com/products/)
[Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/)
[Request a demo](https://linksquares.com/demo-request/)
[LinkSquares](https://linksquares.com/)
- [Why LinkSquares](https://linksquares.com/why-linksquares/)
- Products
Introducing: Agentic AI for Contract Management
Search, edit, and create contracts like never before.
[Learn more](https://linksquares.com/agentic-ai/)
Contract Lifecycle Management Create, review, manage and sign contracts Legal Project Management Centralize your work and keep projects moving Unified Capabilities Get scalability, efficiency and connectivity LinkSquares Onboarding Experience A step by step guide to get started quickly
[Finalize Streamline your contract creation process](https://linksquares.com/products/finalize/) [Sign Get your contracts executed faster](https://linksquares.com/products/sign/) [Analyze Your post-signature analytics & repository](https://linksquares.com/products/analyze/) [CLM Suite One platform to rule them all](https://linksquares.com/products/)
[Prioritize Manage, track, and report on legal work in one place](https://linksquares.com/products/prioritize/)
[LinkAI Predictive and generative AI](https://linksquares.com/ai/) [Agentic AI Smarter contracting with a multi-agent approach](https://linksquares.com/agentic-ai/) [Integrations Connect the tools you love](https://linksquares.com/integrations/) [Reporting Improve your teams efficiency with KPIs](https://linksquares.com/products/analyze/features/dashboard/) [API Integrate with any third-party app](https://linksquares.com/integrations/linksquares-api/)
[Onboarding We're here for you from day one](https://linksquares.com/onboarding-services/) [Services Short on time? We can help!](https://linksquares.com/services/) [Support Get answers to all of your technical questions](https://linksquares.com/contact-us/)
- Solutions
Use Cases
[Crisis Management](https://linksquares.com/solutions/crisis-management/) [Contract Review](https://linksquares.com/solutions/contract-review/) [Contract Storage](https://linksquares.com/solutions/contract-storage/) [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/)
[Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/) [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/) [Vendor Management](https://linksquares.com/solutions/vendor-management/)
---
DEPARTMENTS
[Legal](https://linksquares.com/solutions/linksquares-for-legal/) [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/) [Sales](https://linksquares.com/solutions/linksquares-for-sales/)
- Resources
Content
[LinkSquares+ Content curated for in-house leaders](https://linksquares.com/plus/) [The Library](https://linksquares.com/library/)
Community & Events
[Customer Stories](https://linksquares.com/customers/) [Events & Webinars](https://linksquares.com/events/)
In the studio
[Demo Library](https://linksquares.com/demo-library/)
Learning
[Blog](https://blog.linksquares.com/) [In-House Insights](https://linksquares.com/inhouse-insights/) [Knowledge Base](https://help.linksquares.com/)
[](https://linksquares.com/events/product-spotlight-webinar-risk-revolution/)
- Company
[About Us](https://linksquares.com/about-us/) [Careers](https://linksquares.com/careers/) [Events](https://linksquares.com/events/) [Partner Program](https://linksquares.com/partners/) [Press](https://blog.linksquares.com/tag/linksquares-news-press)
- [Pricing](https://linksquares.com/pricing/)
- [Login](https://app.linksquares.com/)
- [Request a demo](https://linksquares.com/demo-request/)
[Alyssa Verzino](https://blog.linksquares.com/author/alyssa-verzino) Nov 02, 2022 4 min read
# How to Boost Your Legal Team’s Reputation
The legal team supports every business unit in some way, from HR onboarding to sales closed. Even after you identify, track, and present [specific metrics](https://go.linksquares.com/20-key-metrics-every-legal-team-should-track) that quantify high performance, there’s another bridge to cross – and it can prove just as challenging.
In general, colleagues judge legal based on recent interactions. For a rep pushing last-minute deals, legal’s reputation hinges on contract turnaround – a *what-have-you-done-for-me-lately* scenario.
In this blog series, we’ll cover the tactics for legal leaders looking to boost their departments’ reputations (and team morale). These tips will help deliver legal teams the distinction they deserve. Let’s go!
## Embrace story-telling (and story-listening).
You cannot provide legal support in a vacuum. Instead, encourage your team to build relationships across each department at the company. Learn what your fellow colleagues need, where they struggle, and what types of support matters the most to them. What are their main pain points? Can you assist with a solution to any of them? Within these conversations, legal can connect the dots between projects and initiatives and illustrate how these add value to another business unit.
For example, sales and legal may agree on the need to speed up contract creation. This presents a suitable time for legal to propose a deal cycle accelerator (like [Salesforce integration](https://linksquares.com/integrations/salesforce/) for self-service contract creation). By sharing an idea to help deals close, legal reminds sales that they aren’t just the department of ‘no.’
[](https://cta-redirect.hubspot.com/cta/redirect/6934676/bbc01c2d-e446-4d89-8060-65b25e867c2b)
This practice, [according to](https://www.mckinsey.com/industries/financial-services/our-insights/four-imperatives-for-the-next-generation-legal-department) McKinsey, enables better prioritization with business units and creates trust. Then, the math gets simple; help spurs trust, which drives respect.
Even better, through regular conversation, your stakeholders start to learn what to look for (and what details matter) in a legal process that frustrates them. As you collaborate, your sales, marketing, or HR colleagues will pick up on issues, pass information to their teams, and proactively address some of the problems that slow down a process, like contract turnaround.
Thomson Reuters [reminds us that](https://legal.thomsonreuters.com/en/insights/articles/values-of-the-law-department-goes-beyond-the-numbers) value perception is earned over time. You cannot just point to a chart and say, “look at all the value we’re providing!” Fair or not, stakeholders don’t intuitively understand what legal does. Meetings, connections, ideas, and storytelling come first.
We’ll be back next week with the next reputation-boosting tip for legal teams. If you want all of the tips now, [download this guide](https://go.linksquares.com/3-ways-to-boost-your-legal-teams-reputation-download) today!
#### [Alyssa Verzino](https://blog.linksquares.com/author/alyssa-verzino)
Alyssa Verzino is a Senior Content Marketing Manager at LinkSquares.
## Subscribe to the LinkSquares Blog
Stay up to date on best practices for GCs and legal teams, current events, legal tech, and more.
## Related Articles
### [Alyssa Verzino Apr 24, 2023 10 min read Grow Your Legal Team With These 8 KPIs Back in the day (before a global pandemic entered our collective reality in 2020), the number of people in the office from ... Start Reading](https://blog.linksquares.com/grow-your-legal-team-best-practices)
### [Alyssa Verzino Jul 14, 2023 5 min read How Legal AI Supports (Smaller) Legal Teams Managing everything from reviewing marketing materials to negotiating M&A deals, legal teams have to both protect the ... Start Reading](https://blog.linksquares.com/how-legal-ai-supports-smaller-legal-teams)
### [Alyssa Verzino Dec 01, 2022 4 min read Leverage Technology to Boost Your Legal Team’s Status Welcome back to the blog series all about boosting your legal team’s reputation. If you missed the first posts in this series, ... Start Reading](https://blog.linksquares.com/leverage-legal-tech-to-boost-your-legal-teams-status)
- [Products](https://linksquares.com/products)
- [LinkSquares Cloud](https://linksquares.com/products/linksquares-cloud/)
- [Prioritize](https://linksquares.com/products/prioritize/)
- [Finalize](https://linksquares.com/products/finalize)
- [Sign](https://linksquares.com/products/sign)
- [Analyze](https://linksquares.com/products/analyze)
- [Full Suite](https://linksquares.com/products)
- [Integrations](https://linksquares.com/integrations)
- [Reporting](https://linksquares.com/products/analyze/features/dashboard/)
- [API](https://linksquares.com/integrations/linksquares-api/)
- [LinkAI](https://linksquares.com/ai/)
- [Agentic AI](https://linksquares.com/agentic-ai/)
- [Services](https://linksquares.com/services/)
- [Solutions](https://linksquares.com/solutions)
- [Crisis Management](https://linksquares.com/solutions/crisis-management/)
- [Contract Review](https://linksquares.com/solutions/contract-review/)
- [Contract Storage](https://linksquares.com/solutions/contract-storage/)
- [Data Privacy & Compliance](https://linksquares.com/solutions/data-privacy-compliance/)
- [Deal Acceleration](https://linksquares.com/solutions/deal-acceleration/)
- [Mergers & Acquisitions](https://linksquares.com/solutions/fundraising-and-ma/)
- [Vendor Management](https://linksquares.com/solutions/vendor-management/)
- Departments
- [Legal](https://linksquares.com/solutions/linksquares-for-legal/)
- [Procurement](https://linksquares.com/solutions/linksquares-for-procurement/)
- [Sales](https://linksquares.com/solutions/linksquares-for-sales/)
- [Resources](https://linksquares.com/library)
- [LinkSquares+](https://linksquares.com/plus)
- [Blog](https://blog.linksquares.com/)
- [Cockpit Counsel](https://linksquares.com/cockpit-counsel-series)
- [Customer Stories](https://linksquares.com/customers)
- [Demo Library](https://linksquares.com/demo-library)
- [Events & Webinars](https://linksquares.com/events)
- [In-House Insights](https://linksquares.com/inhouse-insights/)
- [Knowledge Base](https://help.linksquares.com/)
- [The Library](https://linksquares.com/resources)
- Company
- [About Us](https://linksquares.com/about-us)
- [Careers](https://linksquares.com/careers)
- [Contact Us](https://linksquares.com/contact-us/)
- [Onboarding](https://linksquares.com/onboarding-services/)
- [Partner Program](https://linksquares.com/partners)
- [Pricing](https://linksquares.com/pricing/)
- [Press](https://blog.linksquares.com/tag/linksquares-news-events)
- [Recognition](https://linksquares.com/recognition/)
- [Support](mailto:support@linksquares.com)
- [Why LinkSquares](https://linksquares.com/why-linksquares/)
#### LINKSQUARES, INC.
60 State St.
Suite 1200
Boston, MA 02109
[617-681-8552](tel:617-681-8552)
[salesinfo@linksquares.com](mailto:salesinfo@linksquares.com)
© 2026 LinkSquares, Inc.
- [SaaS Terms of Service](https://linksquares.com/saas-terms-of-service/)
- [Privacy](https://linksquares.com/privacy-policy/)
- [Security](https://linksquares.com/security/)
- [Status](https://linksquares.statuspage.io/)
- [Your Privacy Choices](https://go.linksquares.com/linksquares-do-not-sell-or-share-personal-data)
- 
- 
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Boston",
"addressRegion" : "MA",
"postalCode" : "02109",
"streetAddress" : "60 State Street"
},
"knowsLanguage" : "en",
"logo" : {
"@type" : "ImageObject",
"url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg"
},
"name" : "LinkSquares",
"url" : "https://blog.linksquares.com/boost-your-legal-teams-reputation"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"abstract" : "The legal team supports every business unit in some way. In this blog series, we’ll cover the legal team best practices to boost their team's reputation.",
"author" : {
"@type" : "Person",
"name" : "Alyssa Verzino"
},
"dateModified" : "2022-11-02T13:03:54Z",
"datePublished" : "2022-11-02T13:03:54Z",
"headline" : "How to Boost Your Legal Team’s Reputation",
"image" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/reputation%20.png",
"inLanguage" : "en",
"keywords" : "[In-house Best Practices]",
"mainEntityOfPage" : {
"@type" : "WebPage"
},
"name" : "How to Boost Your Legal Team’s Reputation",
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://6934676.fs1.hubspotusercontent-na1.net/hubfs/6934676/Navigation/logo_643dd1b1.svg"
},
"name" : "LinkSquares"
},
"text" : "The legal team supports every business unit in some way, from HR onboarding to sales closed. Even after you identify, track, and present specific metrics that quantify high performance, there’s another bridge to cross – and it can prove just as challenging. In general, colleagues judge legal based on recent interactions. For a rep pushing last-minute deals, legal’s reputation hinges on contract turnaround – a what-have-you-done-for-me-lately scenario. In this blog series, we’ll cover the tactics for legal leaders looking to boost their departments’ reputations (and team morale). These tips will help deliver legal teams the distinction they deserve. Let’s go! Embrace story-telling (and story-listening). You cannot provide legal support in a vacuum. Instead, encourage your team to build relationships across each department at the company. Learn what your fellow colleagues need, where they struggle, and what types of support matters the most to them. What are their main pain points? Can you assist with a solution to any of them? Within these conversations, legal can connect the dots between projects and initiatives and illustrate how these add value to another business unit. For example, sales and legal may agree on the need to speed up contract creation. This presents a suitable time for legal to propose a deal cycle accelerator (like Salesforce integration for self-service contract creation). By sharing an idea to help deals close, legal reminds sales that they aren’t just the department of ‘no.’ This practice, according to McKinsey, enables better prioritization with business units and creates trust. Then, the math gets simple; help spurs trust, which drives respect. Even better, through regular conversation, your stakeholders start to learn what to look for (and what details matter) in a legal process that frustrates them. As you collaborate, your sales, marketing, or HR colleagues will pick up on issues, pass information to their teams, and proactively address some of the problems that slow down a process, like contract turnaround. Thomson Reuters reminds us that value perception is earned over time. You cannot just point to a chart and say, “look at all the value we’re providing!” Fair or not, stakeholders don’t intuitively understand what legal does. Meetings, connections, ideas, and storytelling come first. We’ll be back next week with the next reputation-boosting tip for legal teams. If you want all of the tips now, download this guide today!",
"url" : "https://blog.linksquares.com/boost-your-legal-teams-reputation",
"wordCount" : "566"
}
```